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These tips aren't listed in any particular order of importance.
- Cloaking and Stealth Technology - Don't jump into cloaking before you know SEO
and design.
- Creating Web pages that are void of artistic quality or meaningful content.
- Believing doorways don't work or will get you banned.
- Don't go after generic keywords. Generic words are not how the average person
really queries a search engine.
- Not using text links in addition to graphic buttons, image maps and Flash
menus, therefore preventing spiders from crawling the site.
- Submitting before you establish some external links.
- Do not use the same tags and text on every page. Do not use excessively long
tags even if the limits "by the book" say you can.
- META tags won't solve all your problems.
- Don't fail to develop an overall strategy of how to market your site. Don't
look at it engine by engine but as a complete plan to make your site better
known.
- Don't buy into the myth that SE optimization no longer works.
- Focusing on page optimization only is a big mistake. Research shows that there
is more to good ranking than an optimized page there's quantity and quality of
inbound links, age and stability of the Web site, simplicity of the code (HTML
2.0), and more.
- Don't wait until the end of the Web development process to bring in an SEO
consultant.
- People tweaking their optimized pages to attain high search engine ranking
without really giving them a chance to see what they can do.
- Do not spam.
- Don't believe that bulk submitting is the path to riches and high search
engine ranking.
- Don't use site technology that is not compatible with search engines.
- Don't forget to analyze your log files.
- # of hits is irrelevant, you should focus on # of visitors.
- Don't forget about the importance of good, clean navigation.
- Don't forget to run a spell check on each of your Web pages.
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