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Explanation of Link Popularity?
The most common definition for "link popularity" is
"the actual number of links pointing to your web site". Link
popularity and link reputation are not the same thing. "Link Popularity"
relies on the sheer numbers only, while "link reputation" concentrates on
the anchor text or search engine's perception of each particular link which points
to a web site. If all the web sites which have links point to your site had
"click here" as the anchor text pointing to your site, then they have told
the search engine nothing about the "link reputation" of your site.
However if you sold "Red Wagons", and 500 web sites having text links
pointing to your site had "Red Wagons" as the hyperlink anchor text
pointing to your site, then the search engine has been told by 500 hundred different
places that your site, is a site where someone should expect to find information
about "Red Wagons". You will have therefore built a "link
reputation" for your site as an authority on "Red Wagons" so
therefore your site has an excellent chance of being ranked highly in the results
when someone searches for "Red Wagons". Most search engines use link
reputation as the primary way for the internet community to vote for "Hub of
Authorities". The more websites that tell a search engine that a
particular web site is a place to find a particular product or service, the more
likely the search engine will move higher within the search results returned for
that search term. You can therefore get rankings for any particular search
term or keyword by having 500, 1000 or up to 5000 different web sites point to your
site with the same exact anchor text, thus building a "link reputation"
for your site.
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